+Technology: You should understand what the technology allows audiences and institutions to do that they couldn't do before. How is it marketed and which companies provide it and at what cost?
+Institutions: This is about how the new media technologies have enabaled companies to work in new ways and reach their audiences in more varied approaches. It should also increase their profits adn help marketing campaigns.
+Audience: Represents audiences and how they can interract with the media technologies in different ways and take more from the experience.
+Issues: Does the media encourage illegal activityor increased spending? Will the shops in the areas face times of hardship and could the new meida harm children.
+The Future: How can the technology be extended and how could the meida practices be different, this is based around the potential of current technologies.
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